This is a question that keeps coming to me from many of my customers.
We have all seen the infomercials and advertisements about WEN, stating that it is good for all hair types. A key feature of WEN’s concept (much like co-washing) is to clean and condition the hair all at the same time by using one product to do both.
Well, I am happy to give you my OPINION based on my many years of experience with the unique characteristics of afro-textured hair. If you are familiar with my research, you know that primarily our hair is naturally very dry. As a result, we need to moisturize our hair daily to prevent breakage that results from dry, brittle hair.
After reviewing the WEN products and overall concept, my OPINION is that WEN products don’t provide sufficient daily moisture to meet the needs of our extremely dry hair type. Also, I believe in shampooing to cleanse and remove buildup of daily maintenance products.
Again, this is just my “two cents” based on my more than twenty years of research and product design to address the specific characteristics and prolonged health of afro-textured hair.